I turn your signups into revenue.
I find the gaps between signup and payment, then build the lifecycle systems that close them. Email, push, SMS, in-app — whatever moves your users to convert.
Trusted by
“I told the team to just do whatever he says. Period. His email outperformed an entire paid ad campaign for webinar acquisition.”
VP
Ramsey Solutions
See the approach in action
About
I specialize in the messy middle — the gap between someone signing up and actually sticking around. That's where most subscription products lose their users, and it's where I spend all my time.
Right now I'm building lifecycle programs at Scratch (consumer lending) and Pickleball.com (marketplace). Before that, I built the lifecycle infrastructure at Zendrop (4M+ users) as they scaled.
I think in systems, not campaigns. I design the triggers, flows, and retention loops that turn one-time signups into long-term customers.
“Lifecycle design isn't about emails. It's about not giving up on people who almost cared enough to stay.”
Expertise
Results that compound
Pickleball.com
Marketplacemonthly revenue increase
They had no automation, no strategy, barely any emails. I researched their personas, built nurture sequences around actual user value, and set up tournament reminders with dynamic content. Then I collected experience-level data so every message felt relevant.
Zendrop
SaaSYOY revenue growth
I dug into the data to find the real aha moments, then piped those events into the lifecycle platform. Instead of blasting feature announcements, I built triggers that guided users to the product actions that actually mattered to them.
Med School HQ
Educationnet new revenue
Limited traffic, so every visitor counted. I set up zero-party data collection and page-view tagging to understand intent. Built nurture flows that connected with users personally, then used engagement signals to upsell the right products at the right time.
Scratch
Fintechincrease in e-sign CVR
Built dashboards with the data team to see conversion by persona. Ran split tests with smarter wait steps and follow-ups. Moved from one-off backend sends to journey-based sends so we could actually measure what worked. 5% sounds small, but for high-friction lending products, it's a big deal.
What people I’ve worked with say
“Ron is the strongest email strategist I've worked with. He rebuilt our automation from scratch and helped drive a 57% YOY increase in email conversions along with a 20% lift in monthly revenue.”
Marketing Lead
“If you're looking for a guy to just send emails, Ron isn't your man. He's going to know the systems behind your emails, the people receiving them, and how to get them to WANT your emails.”
Systems thinker, not a sender
“A very data-driven thinker. Uses data to make decisions, iterates constantly, and never makes assumptions.”
Former CMO
Zendrop
“Extremely efficient and autonomous. Doesn’t need to be handheld or watched. He drives things across the finish line, period.”
Director
Pickleball.com
Latest thinking
Read all
Ron DavenportReady to fix your first 30 days?
Book a free 15-minute discovery call. If there's a fit, I'll show you exactly where your users are dropping off.