Stop guessing.
Start designing lifecycle systems that compound.
I help revenue teams turn “random campaigns” into a measurable lifecycle engine: clean segmentation, smarter routing, and flows that increase activation, retention, and paid conversion without bloating your send volume.
Teams I’ve built lifecycle systems inside
Hands-on ownership inside real businesses.
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I’ve owned lifecycle across acquisition-to-retention funnels, including onboarding, activation, trial conversion, winback, and monetization.
What I build
The goal is predictable revenue lift. Not more email.
Diagnose + rebuild
- Lifecycle map: acquisition → activation → retention → winback
- Segmentation + routing (who gets what, and why)
- Onboarding + activation systems tied to product adoption
- Trial/early conversion flows that do not rely on spam
- Churn prevention + winback logic based on behavior
- Measurement plan that separates real lift from "attribution"
What you get
- A build plan prioritized by impact (not effort)
- A clean event + property spec your team can implement
- The journeys that should exist (and ones that shouldn't)
- A roadmap tied to revenue outcomes and owner accountability
Engagement options
Pick the level of help you need. I’ll tell you if you’re overbuying.
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Paid lifecycle audit
I map your lifecycle end-to-end, find where revenue is leaking, and deliver a prioritized build plan. You get clean logic, segmentation recommendations, and an incrementality/testing approach.
Implementation sprint
We implement the highest-impact pieces fast: onboarding + activation, trial/early conversion, lifecycle email + SMS, segmentation/routing, and measurement that doesn’t lie.
Fractional lifecycle ownership
For teams that need senior ownership. I run the lifecycle roadmap, oversee build quality, set the testing strategy, and keep everything tied to revenue impact.
Who this is for
This is for teams who already have motion and want it to compound.
Not a fit if:
- You want someone to “just send campaigns.”
- You want a junior marketer with a tool login.
- You’re pre-revenue or don’t have consistent traffic/users yet.
- You won’t give access, context, or time for approvals.
Good fit if:
- You have traffic + users, but conversion/retention is weak.
- You know lifecycle matters, but nobody senior owns it.
- You want clean logic, segmentation, and routing that scales.
- You want to know what’s actually working, not what feels busy.
How this compares to “we’ll optimize” retainers
Most teams don’t need more activity. They need architecture.
- Decide what should exist (and what shouldn’t)
- Build clean logic, routing, and segmentation
- Lifecycle email + SMS that supports product adoption
- Incrementality + testing strategy so you know what works
- Everything tied to revenue impact (not vanity metrics)
- Busywork without a real system
- Random campaigns instead of lifecycle architecture
- No incrementality, so “results” are vibes
- Fragmented logic and inconsistent build quality
- No revenue model behind the roadmap
Frequently Asked Questions
Short answers. Clear outcomes. No fluff.
What if we’ve “tried lifecycle” already? +
That’s normal. The usual failure mode is architecture: messy events, weak routing, no ownership, and no measurement discipline. Fix those and lifecycle starts compounding.
What tools do you work with? +
ESP/CRM-agnostic. As long as the platform can support clean event logic and segmentation, we can build.
How do you measure what’s actually working? +
Clear success metrics, instrumented tracking, and experiments designed to separate lift from “would’ve happened anyway.”
How much time do you need from us? +
Usually 60 to 90 minutes a week for context + approvals. If stakeholders disappear, progress disappears.
Built to be low-risk on purpose
You shouldn’t have to gamble to find out if someone actually knows what they’re doing.
The Audit Guarantee
Every engagement starts with a paid lifecycle audit. If that audit does not give you:
- Clear insight into what’s broken or leaking revenue
- A prioritized plan for what to fix first
- Confidence in what will actually move the needle
No pressure to continue. No forced implementation. No vague deliverables.
You’re paying for clarity. If I can’t deliver that, I won’t keep your money.
This guarantee exists for one reason: I only take on work I’m confident I can improve.
Ready to stop guessing and start designing?
Paid audits. Fast implementation sprints. Or fractional lifecycle ownership.