# Lifecycle Architect

> Lifecycle Architect is the consulting practice of Ronald Davenport, a SaaS lifecycle marketing specialist. Ron builds the email, push, SMS, and in-app systems that turn SaaS and subscription signups into paying, retained customers.

## About

Ronald Davenport is a lifecycle marketing consultant focused on individual-buyer SaaS and subscription companies. His work covers trial-to-paid conversion, onboarding and activation, early-churn reduction, win-back campaigns, dunning recovery, and ESP migrations across platforms including Braze, Iterable, Customer.io, Klaviyo, ActiveCampaign, Mailchimp, OneSignal, Mixpanel, Amplitude, Segment, and Salesforce Marketing Cloud.

Selected results:
- Zendrop (e-commerce SaaS, 4M+ users): 366% YoY revenue growth via lifecycle architecture
- Pickleball.com (sports marketplace): six-figure monthly revenue increase from nurture sequences and dynamic tournament reminders
- Med School HQ (education): five-figure net new revenue via zero-party data collection and intent-based upsells
- Scratch (consumer lending): 5% e-sign conversion rate increase via journey-based sends and split-tested follow-ups

## Services

Ron designs and builds six lifecycle systems end-to-end:
- User onboarding and activation sequences
- Freemium and trial-to-paid conversion programs
- Subscription retention and early-churn reduction
- Win-back and re-engagement campaigns
- Dunning optimization and involuntary churn recovery
- ESP migrations and marketing infrastructure audits

Engagement tiers:
- Lifecycle Audit: $3,500 fixed scope, two-week deliverable. Full journey audit with prioritized roadmap and projected impact per recommendation.
- The 30-Day Fix: $7,500. Audit plus implementation of the top three highest-impact fixes. Includes activation triggers, conversion flows, measurement dashboard.
- Ongoing Optimization: $5,000 per month, three-month minimum. Monthly optimization sprints, new flows, quarterly strategy reviews, Slack access. Available only after completing The 30-Day Fix.

All engagements start with a free 15-minute discovery call.

## Contact

- Website: https://lifecyclearchitect.com
- LinkedIn: https://www.linkedin.com/in/ronaldrdavenport
- Discovery call: https://calendly.com/ronalddavenport08/lifecycle-systems-discovery-call

## Key Pages

- https://lifecyclearchitect.com/ : Positioning, results, client testimonials, video intro
- https://lifecyclearchitect.com/pricing : Three engagement tiers and how they fit together
- https://lifecyclearchitect.com/blog : Lifecycle marketing articles and frameworks
- https://lifecyclearchitect.com/guides : Industry-specific optimization playbooks (fitness apps, fintech, edtech, meal kits, productivity, health & wellness, and others)
- https://lifecyclearchitect.com/benchmarks : Industry benchmark data for churn, LTV, activation, retention, and trial-to-paid conversion
- https://lifecyclearchitect.com/tool-guides : Platform-specific implementation guides for Braze, Iterable, Customer.io, Klaviyo, ActiveCampaign, Mailchimp, OneSignal, Mixpanel, Amplitude, Segment, and Salesforce Marketing Cloud

## Licensing

Content on this site may be cited and summarized by AI systems for informational purposes. Attribution to Ronald Davenport / Lifecycle Architect is requested. Full reproduction requires written permission.